Mark D. Schmitz, Sr. is widely known as "Doctor Auto" combining his Ph.D. with his valuation, analysis and presentation skills in the automotive industry.
He speaks and consults on financial topics for auto dealers and manufacturers, lenders and the legal community. He is a graduate of
Dr. Schmitz is the co-author of accounting manuals for Acura, BMW, Honda, Lexus, Mercedes-Benz and Toyota, NADA’s original Guide to Valuing an Automobile Dealership, Financial Management of an Automobile Dealership and numerous articles and workbooks on dealerships, economics and finance.